Is it time to rethink and refound your startup for greater success?

DCM Editorial Summary: This story has been independently rewritten and summarised for DCM readers to highlight key developments relevant to the region. Original reporting by Tech Crunch, click this post to read the original full article.

In recent months, several companies, including Airtable, Handshake, and Opendoor, have announced a process they refer to as “refounding.” This trend, highlighted by The New York Times, typically coincides with the introduction of new business models or AI products. For instance, Airtable’s co-founder and CEO Howie Liu explained that the company is treating this phase not as a pivot but as a significant moment akin to founding, emphasizing the importance of their new direction.

Handshake’s chief marketing officer, Katherine Kelly, echoed this sentiment, stating that the company aims to reintegrate startup culture within its existing framework. This approach has led to a more demanding work environment, as Handshake has mandated that employees return to the office five days a week to maintain a productive pace and meet their objectives.